Three separate business units, each with their own processes and disconnected tools. No single view of the customer and inconsistent reporting.
- Implemented Salesforce across all three units with shared structures and governance.
- Integrated Salesforce with ERP and Snowflake for consistent data.
- Introduced automation for key sales and service workflows.
- One shared customer truth, aligned reporting and faster decision making.
- Reduced manual work and improved user experience for sales teams.